I was reading Bob Dylan’s book, Chronicles, and he starts in on “change”: “Sometimes you know things have to change, are going to change, but you can only feel it—like in that song of Sam Cooke’s, Change is Gonna Come— but you don’t know it in a purposeful way.
Read MorePurpose is a key ingredient for a strong, sustainable, scalable organizational culture. It’s an unseen-yet-ever-present element that drives an organization. It can be a strategic starting point, a product differentiator, and an organic attractor of users and customers.
Read MoreThe title, “The Perfect Client,” comes from being asked one of those classic questions—you know, like, “what are your core values?”, or “what were you put on this planet to do?” This exercise was “who is your perfect client?” Well, I think going to the “P” word is a trap in itself, so let’s say what is an excellent client?
